Savira, Indrianti (2019) Revealing Message on Google Maps, Saroo Brierley: Homeward Bound, Hello World Advertisement: A Semiotic Study. Other thesis, Universitas Darma Persada.
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Abstract
Advertisement is arguably the most important part of the brand of a company, as it is the part of a company’s advertisement message that is most visible to consumers and ideally it comes to stand for the brand itself in their minds. The research in the term paper aims to find out the signifier and signified on the advertisement. It also finds out the message. In other words, the signs are used in the term paper is related to the study about sign, Semiotics, the theory of Ferdinand de Saussure and Charles Sanders Peirce. Ferdinan de Saussure's theory uses signifier and signified while Charles Sanders Peirce uses the theory of interpretation based on icons, indexes and symbols to find the message. In here, every scene of the advertisement has the hidden message.
| Item Type: | Thesis (Other) |
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| Uncontrolled Keywords: | Signifier, Signified, Icon, Index, and Symbol |
| Subjects: | 400 Language/Bahasa > 401.41 Semiotics |
| Divisions: | Fakultas Bahasa Dan Budaya > Bahasa dan Kebudayaan Inggris |
| Depositing User: | Fachry Al-Tolah Perpustakaan |
| Date Deposited: | 01 Sep 2020 06:43 |
| Last Modified: | 01 Sep 2020 06:43 |
| URI: | http://repository.unsada.ac.id/id/eprint/1409 |
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