Anastasia Ken Sayu, Supraba (2017) THE ROLE OF THE COCA-COLA LOGO EVOLUTION IN CREATING THE BRAND IMAGE: A STUDY OF SEMIOTICS. Other thesis, Universitas Darma Persada.
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Abstract
Logo is holding the most important part of the brand message, and even has evolution for building their company, however, they will presented logo brand whereas effectively attracts consumer. This research is aimed to find out if Coca-Cola brand evolution logo represents the brand image that company would like to convey to attracted consumer. This research is going to be conducted by using the theory of (symbol-icon-index) belonging to Charles Sanders Pierce in determining the three-part model (the Representamen, an Interpretant, and an Object) of the logo to find out meaning of each logo for the role to the brands. ABSTRAK Logo memegang peranan paling penting dari pesan suatu merek, bahkan berevolusi untuk membangun perusahaan mereka, bagaimanapun, mereka akan menampilkan logo merek dimana secara efektif menarik pelanggan. Penelitian ditujukan untuk mencari tahu pada evolusi logo merek Coca-Cola apakah mewakili citra perusahaan yang ingin disampaikan untuk menarik pelanggan. Penelitian ini akan dilakukan menggunakan teori (symbol-ikon-indeks) milik Charles Sanders Pierce dalam menentukan tiga bagian model (Penggambaran, Penafsiran, dan Objek) dari logo untuk menemukan makna dari setiap logo untuk peran dari merek tersebut.
| Item Type: | Thesis (Other) |
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| Uncontrolled Keywords: | semiotics, logo, evolution, branding, symbol-icon-index |
| Subjects: | 400 Language/Bahasa > 401.41 Semiotics |
| Divisions: | Fakultas Bahasa Dan Budaya > Bahasa dan Kebudayaan Inggris |
| Depositing User: | Fachry Al-Tolah Perpustakaan |
| Date Deposited: | 05 Oct 2018 07:36 |
| Last Modified: | 19 Jun 2024 04:31 |
| URI: | http://repository.unsada.ac.id/id/eprint/360 |
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