REVEALING A MEANING ON MARLBORO ADVERTISEMENT “MAYBE…” VERSION: A STUDY OF SEMIOTICS

Dwi Nur, Arfani (2017) REVEALING A MEANING ON MARLBORO ADVERTISEMENT “MAYBE…” VERSION: A STUDY OF SEMIOTICS. Other thesis, Universitas Darma Persada.

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Abstract

This term paper discusses about revealing a real meaning in Marlboro advertisement "Maybe ..." version using Roland Barthes's semiotics theory. More specifically, this study analyzes the signifier and signified that appear in the Marlboro advertisement "Maybe ..." version through the denotation and connotation meaning. This term paper is a qualitative range of the research, type of linguistic research that analyzes data in the form of ads from Marlboro advertisement "Maybe ..."version as the main source and supported by some linguistic sources related to the concept and theories.. This term paper focuses on the real meaning that Marlboro wants to convey to their costumer through the ads. Its conclusion is that semiotics can be very useful to give insight of what is going on in our world today. Keywords: Marlboro, advertisement, signs, denotation, connotation Skripsi ini membahas tentang mengungkapkan maksut sebenarnya di dalam iklan Marlboro versi “Maybe…” menggunakan teori semiotika dari Roland Barthes. Lebih spesifiknya, studi ini menganalisis penanda dan petanda yang muncul di iklan Marlboro versi “Maybe…” melalui arti denotasi dan konotasi. Penelitian ini merupakan penelitian kualitatif, jenis penelitian linguistic ini menganalisa data berupa iklan dari Marlboro versi “Maybe…” sebagai sumber utama dan di dukung dengan beberapa sumber linguistic yang berkaitan dengan konsep dan teori. Skripsi ini berfokus pada maksud sebenarnya yang ingin disampaikan kepada pembeli Marlboro melalui iklan tersebut. Kesimpulan dalam penulisan skripsi ini adalah semiotika sangat bermanfaat dalam memberikan ilmu pengetahuan soal kejadian terjadi di kehidupan keseharian kita. Kata kunci: Marlboro, iklan, tanda, denotasi, konotasi

Item Type:	Thesis (Other)
Uncontrolled Keywords:	semiotics
Subjects:	400 Language/Bahasa > 401.41 Semiotics
Divisions:	Fakultas Bahasa Dan Budaya > Bahasa dan Kebudayaan Inggris
Depositing User:	Fachry Al-Tolah Perpustakaan
Date Deposited:	08 Oct 2018 03:05
Last Modified:	08 Oct 2018 03:12
URI:	http://repository.unsada.ac.id/id/eprint/370

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