Sukardi, Sukardi PENGARUH VARIABEL INTERNAL DAN EKTERNAL TERHADAP KEPUTUSAN MEMBELI MOBIL XENIA. Prosiding Seminar Hasil Penelitian Semester Ganjil 2012/2013. pp. 174-183. ISSN 2337-7976
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Abstract
Transpartation orc necessary lor each humon being in supporting the activity ond mobility of any good day for work, tourism, to go ta school as well as other business activities. Chaose ather kinds of vehicles every man having knawledge of different instructions as consideration for a price, its kind, their needs and prestisnyo. A variant of vehicle production by automotive industry in this country has been much enchant appetites of cansumers. The internalfactar and externo! capable of forming the attitudes and behavior consumers in toking a decision to buy a vehicle brand xenid. ln this research is the problem will not be known for certoin consumers in taking a decision buy a car xenia. Research purpases is to know af what thot affects cansumers xenia decided to buy a car. A method of reseorch that we use is to non the probability of sampling namely survey respondents who uses a cor xenia to fill a questionnoire in tetutup as mqny as 700 of respondents. The results of research has been carried out indicating thot the decision cansumers buy o cor xenia influenced the internal foctor as much as ( 60'% ) consisting of: motivatian, perception, attitude, lifestyle, personality and learn. While of external af ( 66 % ) consisting of: the influence of the family, social classes, culture, marketing strategy, and clusters of reference.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | the internslfactor, externolly, the decisian to buy |
| Subjects: | 600 Technology and Applied Sciences /Teknologi dan Ilmu-ilmu Terapan > 658.4036Decision Making Management/Manajemen Pengambilan |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | Julia Ningsih Perpustakaan |
| Date Deposited: | 10 Oct 2018 07:04 |
| Last Modified: | 16 Nov 2019 07:16 |
| URI: | http://repository.unsada.ac.id/id/eprint/385 |
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