BUDAYA DALAM PERILAKU KONSUMEN INDONESIA

Widiastuti, Widiastuti and Febi Nur, Biduri and Eka Yuniar, Ernawati and Yessy, Harun (2023) BUDAYA DALAM PERILAKU KONSUMEN INDONESIA. Jurnal Ilmiah Sosial Humaniora (Social Humanities Scientific Journal), 1. pp. 75-81. ISSN 3025-3810

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Abstract

Indonesia, as a country rich in ethnic diversity, culture, traditions, beliefs/religions, and even the variety of geographical environments and biodiversity uniqueness, exerts a significant influence on consumer behavior in fulfilling their needs and desires. Through literature study, it is expected to provide insihgts into importance of comprehending the role of culture in the marketing context to understand customer behavior in Indonesia. Culture plays a crucial role in shaping values, perceived norms, and consumer lifestyles. Culture also effect consumer decisions in selecting product and services, while marketing can leverage deep cultural understanding to devise more effective marketing strategies. In the Indonesian cultural context, factors like traditions, religions, and lifestyles have a substantial impact on consumer choices. Grasping the relationship between culture and consumer behavior enables companies to develop marketing strategies that are more relevant and successful in a diverse market.

Item Type:	Article
Uncontrolled Keywords:	Marketing, Culture, Consumer Behavior, Marketing Strategy, Cultural Values
Subjects:	300 Social Science/Ilmu Sosial > 306 Culture and Institutions/Kultur, Ilmu Budaya, Kebudayaan dan Lembaga-lembaga, Institusi
Divisions:	Fakultas Ekonomi > Manajemen
Depositing User:	Setyo Renny Perpustakaan
Date Deposited:	18 Oct 2023 02:23
Last Modified:	18 Oct 2023 02:23
URI:	http://repository.unsada.ac.id/id/eprint/6882

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