THE SEMIOTICS OF LIPTON ICE TEA ADVERTISEMENT THROUGH THE THEORY OF ROLAND BARTHES

Amy, Novita (2014) THE SEMIOTICS OF LIPTON ICE TEA ADVERTISEMENT THROUGH THE THEORY OF ROLAND BARTHES. Other thesis, UNSADA.

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Abstract

The research in the term paper aims to find out the signifier and signified on the advertisement. In additional, it finds out the meaning consisted, in other words to get the message behind the Lipton Ice tea advertisement. The theory used in the term paper is related to the study about sign, Semiotics. In specifics is the theory of Roland Barthes. His theory used the denotation and the connotation as its signifier and signified signs to find out myth.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Semiotics, Signs, Denotation, Connotation, Myth.
Subjects:	400 Language/Bahasa > 401.41 Semiotics
Divisions:	Fakultas Bahasa Dan Budaya > Bahasa dan Kebudayaan Inggris
Depositing User:	Suwatno Suwatno Perpustakaan
Date Deposited:	24 Oct 2024 03:05
Last Modified:	24 Oct 2024 03:05
URI:	http://repository.unsada.ac.id/id/eprint/8524

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