ANALISIS EKUITAS MEREK BERDASARKAN PERSEPSI KUALITAS DAN LOYALITAS MEREK PRODUK MINYAK PELUMAS MOTOR MEREK PRIMA XP 4T DI RW.11, GAGA TANGERANG

Sukardi, Sukardi (2007) ANALISIS EKUITAS MEREK BERDASARKAN PERSEPSI KUALITAS DAN LOYALITAS MEREK PRODUK MINYAK PELUMAS MOTOR MEREK PRIMA XP 4T DI RW.11, GAGA TANGERANG. Jurnal Ilmiah Darma Persada (2). ISSN 1412-470X

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Abstract

Brand equity is an important means of winning market campetion. Therefore it is necessary to the companies to design grand strategy related to the brand image of the product. The strategy is designed to slimulate and streghten the existency of the product. The research showed that brand equity of IOP 1-4T is still low.

Item Type:	Article
Uncontrolled Keywords:	Brand equity
Subjects:	600 Technology and Applied Sciences /Teknologi dan Ilmu-ilmu Terapan > 658.81 Sales Management/Manajemen Pemasaran
Divisions:	Fakultas Ekonomi > Manajemen
Depositing User:	Fachry Al-Tolah Perpustakaan
Date Deposited:	10 Oct 2018 06:54
Last Modified:	01 Jan 2010 02:14
URI:	http://repository.unsada.ac.id/id/eprint/384

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