ANALISIS MITOS BAHASA VERBAL DALAM IKLAN PANTENE MELALUI TEORI ROLAND BARTHES

Suciarti, Kusumawardani (2012) ANALISIS MITOS BAHASA VERBAL DALAM IKLAN PANTENE MELALUI TEORI ROLAND BARTHES. Other thesis, UNSADA.

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Abstract

This term paper discusses the myth in advertisement through Roland Barthes's theory. The study learns about signs system that the forms are symbol, texts, verbal and nonverbal language. In this term paper the writer discusses about semiotic in the myth Pantene Advertisement. The sign in Pantene Advertisement such as utterances, texts, and pictures relate to intent submitted by the advertiser to the public. Nearly, every advertisement has hidden message that is trusted by the public. Each advertisement certainly must has message to be conveyed to the audience and message generate the myth. The myth will generate the image of Pantene advertisement that is "makes hair healthy. In Roland Barthes's theory connotation concept this use to explain cultural phenomenon. The connotation was already community control will be the myth. From the myth to evolved into an ideology.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Bahasa Inggris
Subjects:	400 Language/Bahasa > 420 English/Bahasa Inggris
Divisions:	Fakultas Bahasa Dan Budaya > Bahasa dan Kebudayaan Inggris
Depositing User:	Suwatno Suwatno Perpustakaan
Date Deposited:	29 Apr 2024 07:25
Last Modified:	29 Apr 2024 07:25
URI:	http://repository.unsada.ac.id/id/eprint/7982

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