The Perception of the Message of the Myth in Oreo Wonderfilled Version Viewed by Swara Unsada Organization Member

Annisa Uswatun, Hasanah (2018) The Perception of the Message of the Myth in Oreo Wonderfilled Version Viewed by Swara Unsada Organization Member. Other thesis, Universitas Darma Persada.

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Abstract

The research discusses how the message of the myth in Oreo Wonderfilled version through the perception of Swara Unsada organization member. It will be analyzed to the perception approach and myth theory by Roland Barthes. The researcher will explain why there seems failure of interpreting the message viewed by Swara Unsada organization member’s perception through doing a questionnaire. The aims of the research are to relate how the perception of the myth in the ads that cannot be reached as the viewers. Then to prove there is a failed message inside that can make the myths of the product wants to convey seem to fail. The reason of the failed message can be seen through the perspectives of color and other elements supported in the animation advertisement. Keywords : Advertisement, Oreo Wonderfilled, Failed message, Swara Unsada, Perception, Myth Penelitian ini membahas bagaimana pesan dalam sebuah mitos pada iklan Oreo versi Wonderfilled dilihat dari persepsi Organisasi Mahasiswa Swara Unsada. Kajian ni akan dianalisis melalui pendekatan persepsi dan teori mitos Roland Barthes. Peneliti akan menjabarkan mengapa terlihat adanya suatu kegagalan pada penonton dalam menginterpretasi pesan iklan melalui pesepsi anggota Swara Unsada dengan melakukan kuesioner. Tujuan dari penelitian ini adalah untuk memaparkan bagaimana persepsi mitos yang ditangkap oleh responden dan untuk membuktikan bahwa ada suatu kegagalan pesan didalamnya yang membuat mitos iklan tersebut tidak tersampaikan. Alasan adanya kegagalan pesan dapat dilihat melalui aspek warna dan elemen pendukung lainnya yang terdapat dalam iklan animasi. Kata Kunci : Iklan, Oreo Wonderfilled, Kegagalan pesan, Swara Unsada, Persepsi, Mitos.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Advertisement, Oreo Wonderfilled, Failed message, Swara Unsada, Perception, Myth
Subjects:	600 Technology and Applied Sciences /Teknologi dan Ilmu-ilmu Terapan > 659.1 Advertising/Periklanan, Reklame, Pariwara, Iklan, Sponsor
Divisions:	Fakultas Bahasa Dan Budaya > Bahasa dan Kebudayaan Inggris
Depositing User:	Fachry Al-Tolah Perpustakaan
Date Deposited:	18 Dec 2018 05:48
Last Modified:	18 Dec 2018 05:48
URI:	http://repository.unsada.ac.id/id/eprint/547

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