The Influence of Consumer Moral, Risk Perception, and Consumer Motive to Consumer Buying Intention of Pirated CDs/DVDs

Firsan, Nova and Dini, Rahayu and Ellena Nurfazria, Handayani (2015) The Influence of Consumer Moral, Risk Perception, and Consumer Motive to Consumer Buying Intention of Pirated CDs/DVDs. International Journal of Education and Research, 3 (9). pp. 427-438. ISSN 2411-5681

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Abstract

According to a recent study from the Business Software Alliance (BSA) 86 percent of all programs installed on computers in Indonesia in 2011 were unlicensed or pirated. A significant part of that number is consumers. The country’s piracy rate dropped by only one point from 87 percent in 2010. Particularly in Southeast Asia, Indonesia clocks in the highest installation rate of pirated software at 84% – higher than the global average. Beside of pirated software, music piracy in Indonesia has been at an alarming stage. From the total public spending for music, only 10% (or less) was recorded and enjoyed by the musicians. Average Indonesians spend Rp 20,000 ($US 2) to enjoy music, either through CDs or other digital forms. If it is multiplied with the total population of 245 million people, the total amount would reach Rp 4.9 trillion. From that figure, only 10% of it is recorded, so the rest is from the pirated forms. Entertainment industries play an important role in the global economy today. Indonesia has so many artists. Most of them are amazing ones. Indonesia can be one of the biggest global entertainment industry players. It has a high economic value. However, it won’t happen if Indonesian consumers continue to buy pirated CDs or DVDs. Therefore, the government urges Indonesian consumers not to buy pirated CDs or DVDs, especially those that of local musicians and artists, as it will ruin the entertainment industries that have high economic value and will also impoverish musicians and artists. Government had started an anti-piracy campaign 13 years ago, but people’s awareness of intellectual property rights (IPR) remained low. Due to phenomenon above, this research trying to explain why Indonesian consumers tend to buy pirated CDs or DVDs? Research result shows that consumer moral and consumer motive influence consumer buying intention of pirated CDs/DVDs. Meanwhile, risk perception has not significant influence on consumer buying intention of pirated CDs/DVDs.

Item Type:	Article
Uncontrolled Keywords:	Consumer Moral, Risk Perception, Consumer Motive and Consumer Buying Intention
Subjects:	600 Technology and Applied Sciences /Teknologi dan Ilmu-ilmu Terapan > 658.8342 Consumer Behavior/Perilaku Konsumen
Divisions:	Fakultas Ekonomi > Manajemen
Depositing User:	Trie anto Perpustakaan
Date Deposited:	18 Oct 2021 07:02
Last Modified:	18 Oct 2021 07:02
URI:	http://repository.unsada.ac.id/id/eprint/2001

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