INDONESIAN CONSUMER’S PURCHASE INTENTION OF BUYING PIRATED CDs/DVDs: THE IMPACT OF CONSUMER MORAL, RISK PERCEPTION, CONSUMER MOTIVE AND MORAL JUDGEMENT

Firsan, Nova and Ellena Nurfazria, Handayani (2016) INDONESIAN CONSUMER’S PURCHASE INTENTION OF BUYING PIRATED CDs/DVDs: THE IMPACT OF CONSUMER MORAL, RISK PERCEPTION, CONSUMER MOTIVE AND MORAL JUDGEMENT. International Journal of Education and Research, 4 (8). pp. 231-240. ISSN 2411-5681

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Abstract

Music piracy has rooted strongly in Indonesia, leaving only 4.3 percent of legal music sale in the industry. Indonesian Songwriter and Singer Association (PAPRI) recorded in 2013 that piracy had caused up to Rp4 trillion loss per year. Same thing happens in film industry where, based on Indonesian Film Producers Association (APROFI), piracy on a single film would cause around Rp4.3 billion loss. Indonesian filmmakers have been battling against piracy since the 1980s with the arrival of home video, but the impact is now worse than ever as pirated content – distributed through peer-to-peer downloading, streaming and direct download sites – dominate Indonesia’s burgeoning online landscape. People in Indonesia, like anywhere else in the world, are drawn to pirated content because it’s cheap, and for those in remote areas it provides the only access to such films. But the one factor that makes piracy so rampant in Indonesia, is that many Indonesians don’t see it as a crime. Particularly with enforcement so weak and crackdowns occurring inconsistently and sporadically. The discussion threads, in Indonesian, suggest that the users of pirated CDs/DVDs are well aware that the content being provided is pirated and the operators are offering their illegitimate services without fear of prosecution. The Indonesian sites also feature ads from popular Indonesian brands and companies, suggesting that with enforcement absent, even well-established advertisers are not afraid of being associated with such illegal activities. Research result shows that consumer moral, consumer motive and moral judgment influence consumer intention buying of pirated CDs/DVDs. Meanwhile, risk perception has not significant influence on consumer intention buying of pirated CDs/DVDs.

Item Type:	Article
Uncontrolled Keywords:	Consumer Moral, Risk Perception, Consumer Motive, Moral Judgement and Consumer Intention Buying
Subjects:	600 Technology and Applied Sciences /Teknologi dan Ilmu-ilmu Terapan > 658.8342 Consumer Behavior/Perilaku Konsumen
Divisions:	Fakultas Ekonomi > Manajemen
Depositing User:	Trie anto Perpustakaan
Date Deposited:	18 Oct 2021 07:33
Last Modified:	18 Oct 2021 07:33
URI:	http://repository.unsada.ac.id/id/eprint/2002

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