Intention the Role of Halal Awareness, Religious Orientation and Consumer Motive Toward Purchase Intentions, Case: Muslim Consumer in Indonesia

Hanny, Nurlatifah and Shohibul, Imam and Firsan, Nova (2019) Intention the Role of Halal Awareness, Religious Orientation and Consumer Motive Toward Purchase Intentions, Case: Muslim Consumer in Indonesia. 5th Sriwijaya Economics, Accounting, and Business Conference (SEABC 2019), 142. pp. 342-349.

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Abstract

in this study, examining Halal Awareness, Religious Orientation, and Consumer motive purchase Intention in Indonesia. Design/methodology/approach – Data are collected through self-administered questionnaires. This paper SEM-PLS analysis is to identify the relationship of halal awareness, religious orientation, and consumer motive purchase intention the Indonesian consumers. Findings – The SEM PLS analysis results indicate that all factors have positive and significant influence on Halal Product Purchase Intention. Research limitations/implications – Like other empirical studies, this study is not without its limitations. The study can be strengthened by including participants in other geographical areas. As Indonesia is trying to play for a bigger role in the halal industry, more research is needed to identify and address problematic aspects of the consumption of halal Product. Originality/value – This study contributes to and extends our understanding of the halal product purchase Intentions, identifying the Role of halal awareness and consumer motive. From a managerial viewpoint, the findings provide support for investment decisions and for decisions relating to the establishment of Indonesia as a target market for the halal product that addresses and take the concerns and needs of businesses and Indonesian Government agencies into consideration.

Item Type:	Article
Uncontrolled Keywords:	Halal Product, Halal Awareness, consumer motive, Purchase Intention
Subjects:	600 Technology and Applied Sciences /Teknologi dan Ilmu-ilmu Terapan > 658.8342 Consumer Behavior/Perilaku Konsumen
Divisions:	Fakultas Ekonomi > Manajemen
Depositing User:	Trie anto Perpustakaan
Date Deposited:	19 Oct 2021 04:04
Last Modified:	19 Oct 2021 04:04
URI:	http://repository.unsada.ac.id/id/eprint/2010

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