Sukardi, Sukardi ASOSIASI MEREK (BRAND ASSOCIATION) PROGRAM TAYANGAN TALKSHOW "EMPAT MATA" DI TRANS 7 (Studi kasus : Berdasarkan Persepsi Pemirsa di Wilayah Ujung Harapan Kelurahan Bahagia Bekasi-Utara). Jurnal Ilmiah Darma Persada, VI (1). pp. 12-26. ISSN 1412-470X
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Abstract
One of the emerging television programs today is talk show. Various strategies ana forms of television show that aired in the intended to attract viewers. The results of a study of nine associations talk show programs in the four eyes that show aired by Trans7 weak category. This was evident in only two associations that could form the brand image of the program in talkshow four eyes Trans7 namely: humor who brought the audience to laugh and show Tukul Atwana bearer. Ideally the brand image of a strong say if the product is formed from the many associations that have a high consumer perception cf value
| Item Type: | Article |
|---|---|
| Subjects: | 300 Social Science/Ilmu Sosial > 346.04 Property/Hukum Kepemilikan, Hak Milik Pribadi |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | Julia Ningsih Perpustakaan |
| Date Deposited: | 11 Mar 2019 09:50 |
| Last Modified: | 16 Nov 2019 07:23 |
| URI: | http://repository.unsada.ac.id/id/eprint/814 |
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