A PEIRCEAN SEMIOTOC ANALYSIS IN SCARLETT EAU DE PARFUME YOUTUBE ADVERTSEMENT (2024)

Feny Patimah, Wahyuningsih (2025) A PEIRCEAN SEMIOTOC ANALYSIS IN SCARLETT EAU DE PARFUME YOUTUBE ADVERTSEMENT (2024). Other thesis, UNSADA.

	Text COVER.pdf Download (957kB)
	Text BAB I.pdf Download (622kB)
	Text BAB II.pdf Download (630kB)
	Text BAB III.pdf Restricted to Registered users only Download (498kB)
	Text BAB IV.pdf Restricted to Registered users only Download (1MB)
	Text BAB V.pdf Download (492kB)
	Text DAFTAR PUSTAKA.pdf Download (495kB)
	Text LAMPIRAN.pdf Restricted to Registered users only Download (1MB)
	Text HASIL TURNITIN.pdf Download (93kB)
	Text SUKET TURNITIN.pdf Restricted to Registered users only Download (608kB)

Abstract

This study analysis the semiotics of the Eau De Parfum Scarlet advertisement. This study aims to identify and classify the types of signs of each meaning in the image of the Scarlet perfume advertisement. This study uses Carles Sanders Pierce's theory which is based on its objects, namely icons, indexes, and symbols. The advertisement images were collected by means of video clips obtained from the internet on the official site, namely YouTube. This research method is a qualitative method. The results of this study indicate that there are three types of signs in perfume advertisements consisting of 13 data from the triadic representament, object, and interpretant and also each perfume advertisement has a variety of meanings according to the wishes, scientific background and new conventions that exist in a society. This study provides theoretical knowledge and adds knowledge about the science in the field of linguistics, semantics and semiotic theory in advertisement.

Item Type:	Thesis (Other)
Additional Information:	Dosen Pembimbing Dr.Fridolini,S.S.M.Hum
Uncontrolled Keywords:	Semantics, Semiotics, perfume advertisement, pictures, symbol
Subjects:	400 Language/Bahasa > 401.41 Semiotics
Divisions:	Fakultas Bahasa Dan Budaya > Bahasa dan Kebudayaan Inggris
Depositing User:	Suwatno Suwatno Perpustakaan
Date Deposited:	13 Nov 2025 03:16
Last Modified:	13 Nov 2025 03:16
URI:	http://repository.unsada.ac.id/id/eprint/9175

Actions (login required)

View Item